Nowadays we see an effervescence of social networks around the world and the number of users keeps increasing.
That's why we hear about Community Manager. But who are they and what are they doing?
What is Community Management?
Community Management is the active management of a community (fan) of a brand, an artist or a company through a social network such as Facebook, Instagram, Linkedin, Google+ and many others. It is a tedious job that requires transversal skills on communication and digital.
With the meteoric rise of social media and the important role they play in the relationship between people, it has become essential for every company to have a real social media management strategy. being present on social networks is a must at the level of communication as well as the relationship with these customers or prospects.
Community management is based, among other things, on essential activities such as:
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Management and animation of a community (see more) online;
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Management any crisis issues facing the company;
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The competitive watch of the company;
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The organization and implementation of advertising campaigns on behalf of the company;
The Community Manager who is in charge of the management of one of his social networks, must constantly monitor what is relevant in the community, which he moderates. He launches news topics, posts publications, photos and videos related to the activity of the company, the brand or the latest events of the artist. Given the many changes in social networks, his role is changing, so he must adapt to updates and changes in his community.
What is a Community Manager?
The Community Manager is above all a handyman (a real Swiss army knife), he writes the contents for the different social networks and also moderates the comments made by the members of the community. He also wants to refer to the content of his publications (SMO - Social Media Optimization) so that the content is well positioned in the search engines. He also has skills in Photoshop without being an expert at editing photos taken during events and other activities of the company he is in charge of their community.
Given the evolution of information and communication technologies we have a strong use of mobiles and tablets. He also makes sure to bring the most crisp topics to the community.
In summary, Community Management as its name suggests is managing a community on social media. It reaches more people around the world and brings new visitors to the company, brand or artist site and many more. it is a major asset in the digital world and is currently evolving.