As part of your digital strategy, SEO on engines normally occupies a very important place.
After all, we write content to be seen!
However, it is clear that appearing on the first page of search engines is not an easy thing.
To achieve your goals, it is obvious that your content is optimized to be well referenced because as said the famous New York art creek "The best place to hide a corpse is the page 2 of google". These words illustrate the importance of google and the need for your business to appear on the first page: it records 32.5% of clicks against 17.5% for page 2 and so on.
Source: smart insights
Given these statistics, it is essential to optimize the strategies for your website to appear on the first search results. To do this, your content must be optimized according to the rules established by Google on SEO websites.
Here are some actions to improve your SEO:
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Use keywords
By publishing content on the internet, put yourself in the users' shoes. Tell yourself that Google, Bing and others are not just search engines but rather result engines: people come to search for specific things. To answer their request, it will then be necessary to use striking catchers and precise and attractive keywords.
Each user asks a question and expects an answer, the more relevant your caller, the more it will give the user a desire to click.
The key words used must be clear and powerful in order to best answer the user's query.
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Avoid duplicate content
If there is one thing that Google hates in terms of SEO, it's duplicate content. When Google detects two identical pages on the web, it penalizes both. If your site contains multiple pages with very similar content, you can tell Google your preferred URL in several ways. This is called "canonicalization".
To ensure your SEO, avoid copying long content on external sites or duplicate pages of your own website.
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Optimize the Urls of your site
It's good to have a lot of content on your website, however it will always think to optimize urls for easy referencing. By default, sites have URLs for page identification, for example "www.pointcomcenter.sn/en/index.php?page=home". Whether you use a framework or a cms, there are several ways to change the url of your pages. On Wordpress for example just go to the permalinks settings and activate the correct format "www.pointcomcenter.sn/fr/".
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Avoid broken links
In a website, it is very common to see links that lead the user to pages that no longer exist. It's an SEO mistake that must always be avoided. In addition to harming your content, these links do not promote optimization of the user experience (UX). To remedy this, it is therefore essential to regularly perform technical audits of your site with dedicated tools to complete the broken links and provide your users with a positive experience.
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Think "mobile first"
In 2017, 63% of Internet users used smartphones to connect to the internet. Today, more than 75% of web traffic is made from phones, so we talk about mobile users to refer to internet users on mobile phones. This meteoric rise in the use of smartphones does not leave the search engines indifferent. From now on, to be able to climb to the top of the results it will be necessary especially to take into account the users of the "small screens". Thinking "mobile first" is having a fast and responsive web site that is to say that adapts to all terminals (mobile and desktop).
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Add your business to "Google My Business"
One of the worst things that can happen to you in terms of SEO is that users fall on the site of another company when it seeks yours. To make sure your website is the first result when you query on your business keyword, it's important to add your listing to Google My Business.
In addition to improving your SEO, this will allow you to display your enterprise on Google maps.
In short, to ensure a good SEO of your website on search engines such as Bing or Google, it is essential for your company to have a well-defined digital strategy. This will allow among other things to have high quality SEO content.